The Scandinavian skincare range entered LVMH-owned Sephora in 2006, and has steadily expanded across the beauty retailer’s doors domestically and abroad.
“I sent a goodie package to Sephora about eight years ago. My loyalty has stayed with Sephora and the reason is I love the way it goes about doing business and will continue to develop products for the line,” says Ole Henriksen, Founder.
The brand is sold in 25 countries, with a large presence in Scandinavia. “The deal will potentially expand Ole Henriksen’s reach to Mexico, via Sephora’s venture with Grupo Axo of Mexico City, and to Brazil, through LVMH’s partnership with Rio de Janeiro-based online retailer Sack’s,” says Jeff Menashe, Chairman, Demeter Group, the San Francisco-based investment bank that acted as exclusive financial adviser to the skincare brand.
In North America, Ole Henriksen is sold in all of Sephora’s US stores, including the retailer’s outposts in J.C. Penney, in Canada and on the TV shopping network HSN. It also is sold in a number of spas and small boutiques across the US.