Yum! gets restructured

    Yum! gets restructured


    Restaurants International (YRI), restaurant company which owns the brands , , and in India, has recently announced the realignment of management for their brands in the Indian subcontinent to fuel its future expansion plans.

    According to the new arrangement, , director of marketing at KFC, will move to Taco Bell as general manager. In his new role, Varma will provide strategic thought leadership to the expansion of Taco Bell in the country and develop a scalable model for expansion.

    A new brand vertical for has been created for PHD Pizza Hut Delivery (PHD), with a dedicated team, to be headed by – former GM at Taco Bell. In his new role, Bajpai will bring forth his strong experience to establish PHD as a leading player in the home delivery segment in India. Meanwhile, Dhruv Kaul, business head at PHD, will take over his new role as head of marketing at KFC.

    In the new roles, Bajpai and Varma will continue reporting to , MD, YRI (India), while Kaul will report to , chief marketing officer (CMO) at YRI (India).

    Speaking on the new assignments, Chaudhary said, “India, an important market for us, is growing at a fast rate. The extremely talented leadership behind Yum! Brands has been instrumental in driving this growth and success in the last few years. It gives me great pleasure to announce the internal restructuring at Yum! Brands and believe that the move supports our overall growth plans in the Indian subcontinent.”

    Currently, India has about 150 KFC outlets, 200 Pizza Huts and Pizza Hut Delivery outlets and three Taco Bell restaurants.

    IndiaRetailing Bureau