House of Fraser launches online apothecary

House of Fraser launches online apothecary

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British departmental store group has launched its apothecary line on the web. The company said that the new retail platform will allow customers the freedom to experiment and find a mixture of contemporary, niche and classic brands of beauty and skincare products. The apothecary aims to reach the modern woman offering skincare, bath and body products under established brands like , , Xen Tan, etc coupled with new brands designed specifically for the apothecary.