Elder Pharma to usher Pola in India

Japan’s premium skincare giant Pola has signed an agreement with Mumbai-based Elder Pharma to distribute its products in the ever-growing Indian cosmetics and skincare market. With this inititaion, India becomes the 16th country outside Japan where Pola’s premium products would be offered other than China, USA, Malaysia, Thailand, New Zealand and Canada. Starting with Pola’s signature skin whitening cream and gel, Elder will further distribute its anti-ageing and fragrance lines. It is among the top 10 global cosmetic companies and the number-one direct selling cosmetic company in Japan.