Wipro launches Profit Lock, Encore solutions for retailers

    Wipro launches Profit Lock, Encore solutions for retailers


    Technologies, the global consulting, system integration and outsourcing wing of Limited, has announced the launch of two strategic retail solutions – Profit Lock and Encore (Enhanced Commerce Retail Ecosystem) – for retailers.

    Wipro consumer arm buys Chinese personal care firm
    The acquisition includes personal care brands of the Chinese fast moving consumer goods (FMCG) firm such as Enear, Zici and Vcnic and fabric care brands Pahnli and Sunew

    Profit Lock is a comprehensive solution addressing three major retail organisational pillars – people, process and technology. The solution provides an end-to-end and integrated view of the inventory shrink management lifecycle.

    Encore, on the other hand, is a scalable platform that helps retailers engage customers and manage online retail operations seamlessly. It is an end-to-end solution that allows retailers unparalleled visibility into their e-commerce enterprise without substantial investments in time and infrastructure. The solution provides unique customer experience with engaging features that include social media integration, e-mobility, personalisation, seamless cross-channel experience, recommendations, referral tracking and more. Besides, it provides retailers the ability to ship to over 200 countries globally, thereby providing access to new markets.

    Hari Shetty, vice-president and head of retail, , said, “We believe the introduction of Profit Lock is the most innovative retail shrinkage management approach in decades. Providing extreme innovation in support of our customers’ continued profitability is a prime focus for Wipro’s dedicated retail practice.”

    Maintaining that customer centricity is of utmost importance for Wipro, , senior vice-president, retail, CPG, transportation & government, Wipro Technologies, said, “Our solutions are based not just on a ‘how to’ analysis, but also on a ‘why to’ analysis. Wipro’s vision is to constantly innovate and offer our retail customers new opportunities to maximise the value of their investments and create better retail experiences for the end customer.”

    – IndiaRetailing Bureau