Mumbai-based bakery chain Monginis plans to take its total store count to over 600 by the end of the calender year.
In an exclusive interaction with IndiaRetailing, Virendra Ghole, marketing head, Monginis Foods Pvt Ltd (India), says, “Currently, we operate a total of 540 exclusive cake shops spread across 37 cities in India. By the end of this fiscal, we plan to add another 20 stores and have plans to cross the tally of 600 cake shops by the end of this calendar year.”
“For the new stores, we are looking at an average carpet area of 200 sq.ft,” he adds.
Calling Mumbai the most lucrative market for the brand, Ghole says, “It is the city from where we began our operations; in terms of revenue, it is almost twice as attractive as the others.”
Through its exclusive outlets, Monginis covers a total retail space of over 1,25,000 sq.ft. Apart from exclusive stores, Monginis’ baked goodies are also available through a retail network of around 20,000 stores across the country.
– Juhi Sharma