P&G’s Olay Professional Pro-X introduces new advanced cleansing system, the first at-home facial cleansing tool that promises to cleanse and exfoliate as effectively as a professional cleansing system.
Designed by the Olay Professional alliance for skincare innovation, a group of renowned dermatologists and Olay scientists, the system provides gentle cleansing and exfoliation, removes dry skin cells and promotes cell turnover at a fraction of the cost as compared to a more expensive professional cleansing system. The tool’s micro-massaging action helps maximise the immediate hydrating effectiveness of your anti-ageing moisturiser.
“The secret to Olay Professional Pro-X Advanced Cleansing System’s effective cleansing is in the rotating bristles. As the tool’s two-speed brushhead spins on skin, individual bristles gently lift and remove dirt and dead skin from the surface, allowing for a clean, gentle rinse,” says Dr Greg Hillebrand, P&G Beauty Science.
Posted on: 7.1.2011