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GSK Consumer Healthcare enters Indian toothpaste market

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FMCG firm GlaxoSmithkline Consumer has forayed into the Indian oral care market through its global toothpaste brand ‘Sensodyne’ with plans to make it a Rs 150 crore brand in the next five years.

“Sensodyne will be a focused brand for us. While the overall toothpaste market is currently growing at 8 percent, the dentist-recommended ‘sensitive toothpaste’ segment is estimated to be around Rs 140 crore and growing at around 18 percent. In the next three-five years, we expect to make it a Rs 100 crore to Rs 150 crore brand and capture about 5 percent share of the overall toothpaste market,” says Shubhajit Sen, Executive Vice-President (Marketing), .

The Indian toothpaste market is currently dominated by Colgate with over 50 percent , followed by the likes of Pepsodent, Close Up, Dabur Red and Babool.

Posted on: 7.1.2011
Source: www.economictimes.com