Kohl’s to extend Vera Wang to cosmetics

Kohl’s to extend Vera Wang to cosmetics


American department store chain, Kohl’s Corp, which renewed its long-term license to manufacture and market Simply Vera merchandise, plans to expand the brand into cosmetics by spring 2012. The branded cosmetics line will include makeup and color, skin care, bath and body products and beauty accessories, available exclusively at Kohl’s stores across USA and kohls.com.

“As part of my incredible partnership with Kohl’s, I will now be able to offer women all over America my own personal regimen for skin care and makeup. It is an easy, light, modern and effortless approach to beauty and . Like fashion, makeup is also transformational. I love the artistry of makeup to accentuate, enhance or create a mood for any time of day or occasion”, says Vera Wang, American Fashion Designer.

According to Kohl’s, since its launch in 2007, Simply Vera Vera Wang has consistently been a strong performer and is the leading exclusive brand in its women’s contemporary category.

Posted on: 17.12.2010
Source: www.wwd.com