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Dabur focuses on Nepalese men


- a subsidiary of Dabur India Ltd has launched a new hair oil brand, PROstyle Dandruff Control Hair Oil, especially for men. “PROstyle is perhaps the first product developed by any FMCG multinational company to cater to the needs of discerning Nepalese consumers”, says Abhaya Pd. Gorkhalee, Head of Marketing, Dabur Nepal.

The packaging has been designed by an Australian agency to compliment its international quality hair oil product. It is available in attractive masculine packs of 75ml and 150 ml at respective MRPs of NPR 40 and NPR 75. Nepali rockstar Nima Rumba has been signed as the brand ambassador for the new product.

Posted on: 17.12.2010
Source: www.indiaprwire.com