Safal, the fruit and vegetable retail outlet and a unit of Mother Dairy Fruit & Vegetable Private Limited, has announced its plan to open additional 100 fruit and vegetable outlets. The expansion will be spread over the next 12 months and aims at reaching out to consumers across Delhi and NCR.
Currently, over 400 Safal outlets are operational in Delhi and NCR.
Elaborating on the expansion plan, Sunil Bansal, chief Operating Officer -Horticulture Business, Mother Dairy Fruit & Vegetable Pvt Ltd said, “Within a span of two decades, Safal has completely redefined many established standards in both retailing as well as fruit and vegetable retail, while establishing new benchmarks for operational excellence. As our organisation gains impetus and increases its customer base with each passing day, we intend to explore new markets and penetrate new customer base by launching more ‘Safal Pure Veg’ stores across Delhi and NCR .”
“Safal works on a robust back-end and front end processes and inclusion of 100 more outlets will help us in providing benefits across the entire supply chain. While on one hand we would be able to offer better returns to the farmers we would also be able to increase our presence and penetration further and help us getting close to customers giving them fruits and vegetables at a price which would be quite competitive in the market. To achieve the set targets, we are exploring different routes such as franchise to expand our operations,” Bansal added.
— IndiaRetailing Bureau