Men’s ethnic wear brand Manyavar, from the house of Vedant Fashions Pvt Ltd, has recently launched its 100th exclusive brand store in Mumbai. Strategically located at Juhu, the store is spread over an area of 5,000 sq.ft across two floors.
Speaking on the launch, Mohit Tikmany, CEO, Manyavar, said, “Mumbai is a very important market for any fashion brand. With this store, Manyavar has gone a step ahead to set a new benchmark for itself. In sync with our target audience, we have designed the store to give a studio and boutique feel. We will be introducing a lot of value-added services soon.”
The Juhu store offers kurtas, sherwanis, safas, Indo-western outfits and accessories for men. It also stocks the brand’s signature wedding collections.
The company is targeting a turnover of Rs.200 crore for the current fiscal. By March 2011, Manyavar plans to roll out at least 150 EBOs across India.
– Piasi Sinha