Home Beauty & Wellness HUL to manufacture Pond’s in India

HUL to manufacture Pond’s in India

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In a bid to take on rivals, Olay and , head on, in the anti-ageing segment, giant, HUL, will now locally manufacture its anti-ageing products to bring down the prices. It has already begun the local production of ‘Pond’s Age Miracle’, which targets the lower-end consumer. It will soon start the local production of ‘Pond’s Gold Radiance’, which is the premium anti-ageing range from the Pond’s portfolio.

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The company has brands such as Wheel, Rin, Surf Excel, Comfort, Sunlight, vim, Domex in the home care segment while in personal care it has brands such as Lux, Liril, Hamam, Sunsilk, Rexona, Lifebuoy, Dove, Pears etc

“With local manufacturing we have reduced the price of the Pond’s Age Miracle range with price points now at Rs299, Rs199 and Rs99 to make the benefit more accessible to consumers,” a HUL spokesperson was quoted as saying.

At present, is the market leader in the anti-ageing cream segment. It sells ‘Olay Total Effects’ with prices starting from Rs599. Garnier, which is a brand positioned by French cosmetic giant, L’Oreal, in the mass segment, has products like ‘Garnier Anti ageing Cream’ and Skin Naturals – Wrinkle Lift Anti-ageing cream.’

Posted on: 24.11.2010
Source: www.thehindubusinessline.com