To commemorate the brand’s 25th anniversary, popular fashion house Tommy Hilfiger Group has launched its largest store in Europe. The new store – located at 65 Avenue des Champs Elyees in Paris, France – joins a mix of upscale retailers on one of the world’s most renowned shopping avenues.
Inspired by Tommy Hilfiger’s first flagship store on Fifth Avenue in New York, the impressive 980 sq.m Champs Elyees store, spread over three floors, is home to the latest runway collection as well as menswear, tailored, women’s wear, children’s wear, footwear, accessories and the Hilfiger Denim collection.
“The Champs Elyees store will serve as a flagship for our brand in France and will further anchor our significant retail space in Europe. It is one of the most renowned avenues in the world, with an international clientele. It is an important milestone in our continued efforts to establish anchor stores in every major city in Europe and reflects our firm belief in the potential for future growth in France,” said Fred Gehring, CEO, Tommy Hilfiger Group.
“Following a series of celebrations to mark Tommy Hilfiger brand’s 25th anniversary this year, I am delighted to enter the next 25 years of the brand by anchoring a Tommy Hilfiger flagship store on the iconic Champs Elyees in Paris,” said Tommy Hilfiger.
The store’s interiors pay tribute to the brand’s roots, as well as the local heritage and includes surprising elements that have been incorporated into its interior, including custom-made Tommy Hilfiger art installations.
“The new store will stand alongside our Fifth Avenue store as a genuine flagship for our brand. It represents the essence of Classic American Cool that is the heart of our brand, while playing tribute to French heritage through the unique in store twists,” Hilfiger said.
There are currently 1,000 Tommy Hilfiger stores worldwide with approximately 50 standalone stores in India.
– IndiaRetailing Bureau