Natuzzi Group, an Italy-based furniture company which designs, markets and produces sofas, armchairs and living room accessories, has made a debut in India with a flagship store in Delhi’s Lajpat Nagar market. The store is spread over an area of 6,500 sq.ft and showcases the latest trends in the furnishing sector.
On the launch of the maiden store in India, Pasquale Natuzzi, chairman and chief stylist, Natuzzi Group, said, “I am immensely pleased about our entrance into India, which is one of the fastest growing and prime markets across the globe. Inspired by both contemporary and classic style of living, the premium leather furniture and accessories offered at our store will address our customer’s distinct lifestyle.”
He added, “We are looking forward to establishing multiple formats for points of sales in India such as flagship stores, mono brand small outlets and galleries in the form of shop-in-shops.”
Maintaining that the company has great expectations from the flagship store, Nitin Bahl, country manager, Natuzzi India, said, “Opening a flagship store in India is completely in line with our strategy to become a favourite furniture brand of Indians. This store is more than a store – it is a unique shopping experience with furniture for every taste. We are convinced that Natuzzi’s flexible furniture solutions and different style will live up to India’s demands for living room design.”
Founded in 1959 by Pasquale Natuzzi, Natuzzi designs and manufactures a broad collection of residential upholstered furniture. With 2009 revenues of €515.4 million, Natuzzi is a global leader in the leather upholstery segment.
– IndiaRetailing Bureau