The leading Paris-based fragrance and beauty products manufacturer, Coty, Inc, will develop and market celebrity singer, Lady Gaga’s, first-ever signature fragrance. The yet-to-be named fragrance line is expected to launch in 2012. Distributed worldwide, the fragrance will be managed by the company’s beauty division in close collaboration with Lady Gaga who will be the Creative Director.
“Lady Gaga’s universal appeal makes her a subject of fascination. We welcome her to the Coty family and look forward to breaking boundaries that will allow people to experience beauty in a different and unique way,” says Bernd Beetz, CEO, Coty, Inc.
Posted on: 17.11.2010