The famous Swiss watchmaker, Longines, with more than 178 years of non-stop craftsmanship, officially opened its third flagship store at The Shoppes at Marina Bay Sands (MBS), Singapore. The new boutique finds its rightful place inside what is dubbed as Asia’s premium shopping destination.
President Walter von Känel and Ambassadress of Elegance, Chi Ling Lin attended the opening. Invited guests included representatives from Longines’ new partners in Singapore, the Singapore Turf Club and Community Chest of Singapore as well as the media.
The boutique showcases the brand`s ability to use the aesthetic purity of a design to bring forth an inviting ambience. The most distinguishing feature of the store is a soaring crystal-clear façade bearing the dignified Longines winged hourglass logo. A hexagonal centrepiece in the boutique, formed by six watch towers, highlights Longines’ collections. The clean and luminescent white walls create instant freshness, while the curved wall projects seamless integration that is both elegant and charming.
Longines also announced its landmark collaboration as the Official Partner and Timekeeper of the Singapore Turf Club and the running of the Longines Singapore Gold Cup.
Based in Switzerland since 1832, watchmaker Longines has completed more than 178 years of non-stop craftsmanship, as well as excelled as timekeeper for world championships in various sports and collaborated with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. The brand has outlets in over 130 countries.