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Ritu Wears revamps to Biglife

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One of north India’s largest family brand, Ritu Wears, which is known to combine fashion, family and fun is now called Biglife. The brand has experienced a re-vamp after 45 years to give its customers a hi-fashion range of apparel, footwear, accessories, cosmetics, toys and luggage for all.

An initiative of JDS Apparels Pvt. Ltd., Ritu Wears Biglife stores carry over 1,200 products and 1,000 brands across apparel and non-apparel categories, with famous international lifestyle brands such as Color Plus, Provogue, Levi’s, Louis Phillipe, , Arrow, Lee, Bentley, Pepe, Octave, Black Berries, , Vibe, Shapes, , Ruff and more.

As an evolved brand, it promises to bring to its customers a big lifestyle, regrading everything – from the range, service and the experience to the vibrancy splashed all across, all to take the shopping experience to the next level. The new logo with four human figures celebrates the colourful bond of a family and positions Biglife as a family lifestyle destination where there is something for everybody. This all new format aims to be more interactive and responsive, making it customer-focused.

With a vision to establish itself as India’s leading fashion and lifestyle brand with global values, Ritu Wears plans a major investment in introducing new retail concepts in the rapidly evolving organised retail landscape in India. Last year the brand opened four new showrooms in Indore, Jalandhar, Amritsar and Indirapuram. Plans are underway to add more by the end of 2010 in the cities such as Mumbai, Dehradun, Jaipur, Meerut, Panipat to name a few.