The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation, opened its largest anchor store in France with Fall 2010. Located at 65 Avenue des Champs Elysées in Paris, the impressive 835 sq mt flagship store will join an exclusive mix of upscale retailers on one of Europe’s most renowned shopping avenues.
“The Champs Elysees store will serve as a true flagship for our brand in France and will further anchor our significant retail presence in Europe,” said Fred Gehring, Chief Executive Officer of the Tommy Hilfiger Group. “Champs Elysees is one of the most renowned avenues in the world, with a truly international clientele. It is an important milestone in our continued efforts to establish anchor stores in every major city around the world, and also reflects our firm belief in the potential for future growth in France.”
“I am very excited to bring the ultimate Tommy Hilfiger lifestyle experience to France via our new anchor store on the Champs Elysées,” said Tommy Hilfiger. “Due to its location on one of the most iconic avenues in the world, we see this as the sister to our Fifth Avenue store for Europe. Champs Elysées represents the intersection of aspiration and accessibility, which is at the heart of our brand. This flagship will be the perfect European home to bring our classic American cool to a global audience.”
The impressive Champs Elysées store will be executed with an array of colour, texture, humour and fun as seen through the use of unique styling, as well as furniture and visual elements. The concept will pay tribute to the brand’s heritage by incorporating an eclectic mix of vintage furniture and props from the USA as well.
There are approximately 1,000 Tommy Hilfiger stores currently worldwide, with freestanding stores
located in New York, London, Paris, Milan, Amsterdam, Berlin, Brussels, Barcelona, Vienna, Hong Kong, Buenos Aires, St. Tropez, Istanbul, Antwerp, Munich, Athens, Madrid, and Miami, among others.