SWAROVSKI ELEMENTS showcased its international and Indian conceptual jewellery made with SWAROVSKI ELEMENTS at Indian Fashion Jewellery and Accessories Show (I.F.J.A.S. 2010). A one of its kind international exhibition, I.F.J.A.S. dedicated entirely to the jewellery and accessories industry, was held from July 9-11 at India Expo Centre, Greater Noida by Export Promotion Council for Handicrafts (EPCH).
On display at the exhibition was SWAROVSKI ELEMENTS fashion jewellery, semi precious jewellery, fashion accessories, hair accessories, bags and fancy shoes, belts and waistbands from leading Indian designers and brands that included Farah Khan, Gaurav Gupta, Manish Arora, Not So Serious by Pallavi Mohan , Punita Trrikha, Purab Paschim by Ankit Khullar, Rajesh Pratap Singh, Shantanu Goenka, Shrivan Narresh, Tarun Tahiliani and brands like Crew Boss, Eva concepts, Excalliber, Gurshai Monsoon, Radium Creation, Silver Smith, Sri Jewellers and Sujit Bajaj.
Apart from the Indian design edge, International pieces from the brand showcased abroad were brought specially for being showcased at IFJAS. Designer brands and creations on display included Bodysteel & Silver Co., Bulatti, Chelsea Taylor, Erik Halley, Ideal Bijoux S.N.C, Jimmy Crystal Otazu, Kenneth Jay Lane, Sorrelli, Tarina Tarantino and Viennois Fashion Je amongst a total of 50 exclusive designs.
“The Indian jewellery and accessories designers creations are robust not just in their designs, but today, these designers marry them beautifully with high-quality materials, expert craftsmanship and exclusivity for International appeal. We at SWAROVSKI ELEMENTS aim to fuel the growth of this segment by providing established, known and up coming designers platforms such as IFJAS and further this talent and craftsmanship to the next level of international markets. We see Indian designers jewellery and accessories as wholly contemporary, lending itself beautifully to the current trend towards relaxed innovation and tremendous growth potential.” Said Sanjay Sharma, Director, SWAROVSKI ELEMENTS, Swarovski India Pvt. Ltd.