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Nike has new VPs in China & N. America

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, Inc. recently announced its new geographic leadership in Greater China and North America as a continued effort to drive and accelerate growth in ’s largest geographic markets.

The company announced that the Nike veteran Craig Cheek will be taking over as the Vice President and General Manager of Greater China. Craig Cheek most recently served as the Vice President and General Manager of Nike’s North America geography, overseeing growth in the United States and Canada. He has a deep understanding of the Nike consumer and, through his 20-year career with the company, has continued to drive innovative strategies through product, sales and marketing. Cheek has held various senior management roles in the sales, product development and general management areas of Nike. Now he will be reporting to Gary DeStefano, President of Global Operations for Nike and replaces Willem Haitink, who will now become the Vice President and General Manager of Converse’s European, Middle East and Africa business.

In this new role, Haitink will oversee the Converse business outside of the UK and will report to Nick Stowe, Senior Vice President of Converse International. Haitink has been responsible for driving strong growth across Greater China for the past five years and has established Nike as a clear market leader in this geography. During this time, he was responsible for leading the team through a successful Beijing Olympic Games, building Nike’s brand, increasing consumer connections and elevating and expanding the brand`s retail presence. He has been with Nike for more than 15 years holding several senior leadership roles including General Manager of Nike Mexico and Nike’s Central, Eastern Europe, Middle East and Africa businesses.

Elliott Hill, will replace Cheek to lead the North American geography. Hill has served as the Vice President of Global Retail charged with delivering on Nike’s potential for growth and innovation in the company’s direct to consumer business. He has more than 22 years of experience with Nike and has held various senior level management roles within the company’s sales, product and retail organizations around the world. In his new role as Vice President and General Manager of North America, Hill will report to Gary DeStefano, President of Global Operations.

“Willem Haitink has led Nike’s Greater China business to achieve strong growth, and now we look forward to Craig Cheek taking the lead and continuing the momentum in this important geography,” said Gary DeStefano, President of Global Operations. “Craig will lead us forward to achieve our goal of doubling our size in China by 2015. Our brand in North America remains strong and Elliott Hill will continue to deepen our lead across this geography. With Hill’s experience, we will continue to connect with consumers by focusing on our category offense and by elevating the retail experience across all channels of distribution.”

Nike, Inc., is world`s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and , which designs, markets and distributes action sports and youth footwear, apparel and accessories.