The collection will be sold exclusively for Macy`s back-to-school season. The line is named after one of Madonna`s hit songs, and there are some similarities to the pop star`s 1980s iteration — the (very) short skirt, the corset top, the layered jewellery. But the muse is Lourdes, or Lola as she is known, Madonna`s daughter with trainer Carlos Leon.
Material Girl is for the spontaneous and fearless individual who invents her own fashion trends and is never afraid to make a bold, creative statement. The collection will include apparel, footwear, jewellery and handbags, and items retailing from $12 to $40.
The first collection mixes hard and soft elements, "like a tutu dress and studded-combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt," according to a news release.
From sketches, the collection doesn`t look to be anything wildly new. There`s a little Betsey Johnson in the floral dress, a little Versace in the star print, and a little Madonna in the skinny jeans and bustier combo. If anything, the clothes appear overly sophisticated for the demographic.
Material Girl is being designed in collaboration with the in-house design team at Iconix Brand Group. The New York-based firm owns several other lines aimed at the gum-smacking set, including Bongo, Rampage and Candie`s, and has stakes in Ed Hardy and Danskin.
This is not Madonna`s first go at fashion. In 2007, she teamed up with H&M for the M by Madonna line, with styles deemed too staid by some critics (a white trench coat and white sequined minidress were top sellers, but there wasn`t a cone bra in sight).
And she has also had a long friendship with Italian designers Domenico Dolce and Stefano Gabbana, who cast her as a Sicilian housewife for their spring 2010 advertising campaign.