The range of TH Pens aims at revolutionising the writing instruments industry by positioning them as fashion accessories. Each of the pens is handcrafted to levels of luxury and offered at competitive prices, providing incredible value to brand conscious consumers.
The Indian writing instrument industry has been dominated by traditional pen makers; thereby offering very limited choice both in terms of styles and price. Considering that no other fashion brand has ventured in this segment, TH Pens sees a huge potential in this area. Aimed to appeal to the fashionable young professional, TH Pens is an ideal gifting option, in addition to being a stylish accessory.
Mohan Murjani, Chairman, Murjani Group, says, “Working on a super-premium, major global brand like Tommy Hilfiger, our mission has consistently been to provide the Indian consumer with uncompromising quality, design, innovation and great value. In return, the Indian consumer has rewarded the brand with incredible support. Within a short span of only six years, Tommy Hilfiger has become the number one international lifestyle designer brand in India.”
He adds, “The launch of Tommy Hilfiger Pens is another further step in our endeavour to provide world-class products for the highly educated, brand conscious, discerning consumer in India, who fully understands and appreciates both quality and design.”
Rahul Gambhir, Director Licensing, Tommy Hilfiger, says, “Writing instruments have been an essential part of everyday life for generations. Tommy Hilfiger has rejuvenated this category to that of a high quality designer accessory, for the fashion-conscious consumer.”
The range of Tommy Hilfiger Pens is now available in an astounding launch collection of 81 unique options. The range offers` Luxury Quality at Premium Prices` and is available at select leading department stores, Tommy Hilfiger exclusive stores and multi-brand stores throughout India.
Handcrafted and classy, the range of TH Pens covers 15 distinct styles. The designs range from chic and elegant, to cool and sporty. Drawing inspiration from skyscrapers of Manhattan, to the skyline of Boston, to US Space shuttles, TH Pens boast of an international appeal.
The designer pens are available at a price range of Rs. 1250-7000.