Home Fashion Tanishq launches Glam Gold with WGC

Tanishq launches Glam Gold with WGC

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, in association with AngloGold Ashanti through , launched an exclusive range `Glam Gold 2010`, amidst glitz and glamour in Mumbai. The collection has modern silhouettes which have been decorated with traditional detailed gold work and enamelling patterns, crafted for the progressive Indian woman.

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Talking about the collection, , Head Design Studio, Tanishq said, “Glam Gold 2010 Collection is inspired by two distinct regional crafts – Gujarati rava work and Rajasthani meenakari and fuses them together in a contemporary manner. The collection has been designed keeping in mind the demand for variation in gold ”.

The evening saw some prominent names from the entertainment and fashion industry at the launch event. The fashion show was choreographed by with renowned models Dipanita Sharma, Candice Pinto, Alecia Raut, Hemangi Pate, Binal Trivedi and Sony Kaur walking the ramp. The ensembles were designed by Asif and Sajeda.

Speaking on the occasion of the launch, , Vice President, Tanishq said, “We, at Tanishq, continuously strive to offer jewellery matching the trends and requirements of our customers. We bring Glam Gold 2010 collection, which captures the essence of the new age Indian woman with an experimental lifestyle and evolved, sophisticated taste in its designs, by fusing contemporary forms with traditional workmanship.”

Targetting the modern-day woman, Glam Gold II collection extensively focuses on elaborate Jaipur chatai and multi-colour enamelling engraved on gold surface in intricate floral designs. The surface ornamentation of gold sheet is done ancient techniques of fine granulation and detailed stamp and wire work – a unique characteristic of Gujarat jewellery. The fusion of these age-old techniques in highly contemporary and chic forms, which are geometrical in nature, challenges the conservative approach towards handcrafted jewellery. The collection comprises a wide range of designs including earrings, ear studs, bangles, pendant-earring sets and necklace sets.

Mark Pool, Marketing Manager, AngloGold Ashanti, said, “We are very proud to be associated with Tanishq and WGC in presenting the second Glam Gold collection to India. Design innovation for the modern, metropolitan consumer is critical for the long-term future of gold in India.” Ajay Mitra, Managing Director, India and Middle East, World Gold Council, said, “Gold jewellery has enhanced the beauty of the Indian woman with its versatility and its distinct attributes. We are happy to partner with Tanishq in association with AngloGold Ashanti to introduce a unique collection Glam Gold 2010 which will appeal to the woman of today, who loves the blend of modernity and tradition."

Priced at Rs 30,000 onwards, the collection is available at select Tanishq outlets across the country.

Tanishq, from the , is a leading jewellery brand in the country. Tanishq offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 115 exclusive boutiques in 75 cities, making it India`s first and largest jewellery retail store chain.

World Gold Council’s mission is to stimulate and sustain the demand for gold and to create enduring value for its stakeholders. It is funded by the world’s leading gold mining companies.