The 6th edition of the Seagram`s Blenders Pride Fashion Tour (BPFT) rolled out on August 7 and will continue till September 26, 2010. The journey began in the city of Chandigarh, went on to Hyderabad and is now in Delhi. The next stops of the tour will be Mumbai, Kolkata and Bengaluru.
The stars of this edition are 12 gifted designers – Ashish Soni, Asmita Marwah, Gavin Miguel, Nandita Mahtani, Neeta Lulla, Raghavendra Rathore, Rahul & Gunjan, Shantanu & Nikhil, Surily Goel, Mandira Wirk, Vikram Phadnis and Wendell Rodricks.
Commenting on the 6th edition of BPFT, Bikram Basu, VP-Marketing, Pernod Ricard India said, "The Seagram`s Blenders Pride Fashion Tour is a celebration of fashion! Style is the all pervasive contributor to this event; as is seen with each element, be it our campaign, the locations, sets and ultimately the designers. It`s a heady mix of fashion, talent and super energy, promising to be one of India`s best calendar events."
The tour is supported by the best in the industry. With a new, extremely stylish campaign to promote the tour shot by ace photographer Bharat Sikka, the tour features India`s best runway models, choreographer Allison Kanuga, set designer Mahesh Sharma and event managers Showhouse Events.
The Blenders Pride Fashion Tour 2010 schedule:
Chandigarh – August 7 & 8
- Day 1 : Shantanu & Nikhil, Raghavendra Rathore, Rahul & Gunjan, Asmita Marwah
- Day 2: Mandira Wirk, Neeta Lulla
Hyderabad – August 13 & 14
- Day 1: Asmita Marwah, Gavin Miguel, Mandira Wirk, Ashish N. Soni
- Day 2: Shantanu & Nikhil, Raghavendra Rathore, Vikram Phadnis, Neeta Lulla
New Delhi- August 20 – 22
- Day 1: Shantanu & Nikhil, Neeta Lulla
- Day 2: Nandita Mahtani, Surily Goel, Wendell Rodricks, Gavin Miguel
- Day 3: Rahul & Gunjan, Asmita Marwah, Mandira Wirk, Vikram Phadnis
Mumbai- September 3, 4 and 5
- Day 1: Nandita Mahtani, Wendell Rodricks, Surily Goel, Ashish N.Soni
- Day 2: Gavin Miguel, Shantanu & Nikhil, Rahul & Gunjan, Mandira Wirk
- Day 3: Vikram Phadnis, Neeta Lulla
Kolkata- September 11 and 12
- Day 1: Shantanu & Nikhil, Raghavendra Rathore Rahul & Gunjan, Asmita Marwah
- Day 2: Mandira Wirk, Surily Goel, Nandita Mahtani, Wendell Rodricks
Bangaluru- September 25 and 26
- Day 1: Surily Goel, Ashish N.Soni, Nandita Mahtani, Wendell Rodricks
- Day 2: Asmita Marwah, Rahul & Gunjan