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Reliance Trends says ‘Play India’

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, the apparel, luggage and accessories speciality format of kicked off Play India, a sportswear festival across all its stores. To mark the sportswear festival, the store has announced the launch of its new private brand, Performax, an active sportswear brand with performance-enhancing fabrics at competitive prices.

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The festival will go on till September 23, 2010 and offers customers unbelievable schemes across its newly-launched brand, Performax, and also the existing activewear brand, Team Spirit.

Performax, caters to those who play sports and the brand Team Spirit caters to sports lovers. Performax is powered with the latest technologies such as Quick Dry, Fly Weight, Zonal Venting, Compression and Reflective. It has a huge range for training, running, tennis, football, basket ball and cricket. It also offers accessories such as caps, ergonomic socks, wristbands, headbands and gym bags.

Speaking on this occasion, , Chief Executive, Reliance Trends said, “Reliance Trends is a ‘Fashion at great value’ store that offers the latest fashion and high-quality products at very affordable prices. With the launch of ‘Performax’ we have reiterated our leadership position in the fashion and value segment. Performax offers customers a wide choice of sportswear with cutting-edge technology and style at an unbelievable price. Many upcoming sportsmen cannot afford an international active sportswear brand. But now with Performax, we have made it even more accessible, offering the same technology and style.”

Besides the Play India festival, Reliance Trends is also reaching out to corporates in Bangalore, Hyderabad, Mumbai and Delhi to promote a healthy with the Fastest Cyclist contest. Winners will take home gift vouchers from Reliance Trends.

Reliance Trends houses some of the best brands from various parts of the world including their collections. The store`s core principle is – `Fashion at great value`. It offers a mix of private brands across men’s, women’s and children’s categories. The collection offers high fashion, latest trends, cuts and styles and top-quality material backed by technology and innovation.