Tommy Hilfiger, announce the launch of its children`s wear line in India. With a mission to bring international fashion trends to the Indian markets, they have opened seven stores across Delhi NCR and Punjab areas and more are to follow shortly. The Tommy Hilfiger children`s wear line will be retailed at exclusive Tommy Hilfiger children`s wear stores as well as other flagship stores of the brand.
This one-of-a-kind launch of completely imported international children`s wear, reinforces the brand`s strategy. Along with the national roll out of the footwear collection and the brand`s rapid expansion into tier II cities, this launch of children`s wear will meet the brand objective of rapid growth in India.
To celebrate the launch, an event was organised on September 30 at the Ambience Mall in Delhi. It was graced by Bollywood actress Raveena Tandon and her children, as well as, some of Delhi`s socialities including Tanisha Mohan, Ankur Modi, Leena Singh, Payal Sen, Arjun and Anjali Kapoor.
"I am super excited to see these preppy clothes on children in India who are all going to lap up this new international collection. Now, I don`t need to shop for children`s wear in London, Paris or New York, as it`s all here!" said an ecstatic Raveena Tandon during the unveiling of the Fall `10 children`s wear collection.
The Fall `10 collection has a classic international appeal and embraces the brand`s `Classic American Cool` aesthetics. Evocative colours and expressive graphics on clean silhouettes give it a distinct Tommy look. The collection boasts of three fashion groups:
- Explore Nature – Inspired by the raw beauty of nature, the clothes have a modern outdoor feel! Tinted denims are teamed with yarn dyed shirts with contrast details in knit fabric. The sweaters are heavily cabled and also feature Fair Isle patterns. While boys can choose from peppy colors like khaki, olive and navy with a twist of river gold and ultramarine green, girls can explore colours like soft grey heather with performance purple and sheer lilac.
- Explore Beyond – Drawing inspiration from NASA expeditions, the clothes have a vintage sports feel and feature space, stars and rocket inspired details. Bold graphic tees are layered with clean gingham shirts, and paired with mid tones of denim and washed chinos. Outerwear is quilted and panelled, while sweaters feature argyles, bold stripes and badges. The colours of this look are the classic Tommy Hilfiger Red, Navy and White, with a pop of peru blue and yellow for Boys, and a playful prism pink for girls.
- Explore New York City – A rock & roll collection with a touch of glam! The prints feature posters for rock bands, graffiti and street signs. Girls can sport sequin elements and foil prints, and boys can team smart jackets and tees for a party look. Sweatshirts with striking branding graphics teamed with dark, rich denims complete this look.