Tata International, the global trading arm of Tata Group, has entered the footwear segment with the launch of Tashi – a speciality footwear retail chain.
Located at Linking Road in Mumbai, the maiden store of Tashi is spread over an area of 2,600 sq.ft and stocks shoes for men, women and children, along with bags, wallets and belts.
Tata International plans to roll out six exclusive Tashi stores in Mumbai, Delhi and Chandigarh. Elaborating on the expansion strategy, Deepak Despande, vice-president – Retail, Tata International Ltd, said, “We have zeroed in on key locations, including Linking Road in Mumbai, Greater Kailash in Delhi and Sector 17 in Chandigarh, for the expansion. Initially, the rollout will concentrate on metros and then on tier I and II cities. We plan to launch 250-300 stores in the next four years with an average store size of 2,000-4,500 sq.ft.” The speciality footwear retail chain will have exclusive stores located at high streets, major city markets and malls to ensure maximum brand visibility and accessibility.
The company has sourced all its merchandise from its manufacturing facility at Dewas in Madhya Pradesh.
– Nivedita Jayaram Pawar