Home Beauty & Wellness Bath and Body Works plans big for Middle East

Bath and Body Works plans big for Middle East

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Ohio-based skincare brand, Bath and Body Works, is going to set foot in the Middle East with the launch of six standalone stores in premium malls of Dubai and Kuwait. This will mark the brand’s entry in markets outside North America. The first Bath & Body Works store will open at Mirdif City Centre mall in Dubai, followed by two openings in Kuwait at The Avenues and Marina Mall on November 9 and 10 respectively. Dubai will further welcome three stores in December at the Mall of the Emirates, The Dubai Mall and Ibn Battuta Mall. The stores will house perfumes, personal care products, home fragrances, aromatherapy ranges and much more. Bath and Body Works is a part of the Limited Brands, which also includes Victoria’s Secret, Henri Bendel and La Senza in the American Market.
Posted on: 27-10-2010
Source: http://www.fibre2fashion.com