Pacific Mall, Delhi will open its doors to customers in November 2010. The mall at Rajouri Garden, with a gross leasable area (GLA) of 3.1 lakh sq.ft, has signed retailers such as Lifestyle, Spar, Mango, Promod, Nine West, Cinemax, Jack & Jones, Zara, Vero Moda, Calvin Klein, FCUK, Aldo, Splash and others.
“Positioning tenants in pre-determined locations in order to enhance performance and maximise shopper flow is an extremely challenging task in India and requires a lot of patience, understanding of both retailers’ and shoppers’ needs. With this in mind, we opted to appoint Pioneer Property Zone to assist us in developing the leasing strategy of the shopping centre,” says Abhishek Bansal, executive director, Pacific Development Corporation Ltd.
Ashwin Puri, CEO, Pioneer Property Zone (PPZ), says, “We have been extremely careful in managing the tenant mix as this will play a key role in the success of this project.”
Stressing that Property Zone uses its local experience as well as international links to understand the needs of retailers and shoppers in developing appropriate tenant mix, Puri says, “Retailers generally lack confidence in the developer’s ability to conceive a tenant mix or position stores that will enhance their business, and feel they will benefit the most if they choose a store rather than go with the advice of property managers. This trend will change with new successful shopping centres opening in the future.”
He adds, “We are focusing on putting together an aggressive annual marketing calendar for the project so that we can establish the brand ‘Pacific’ from day one.”
Maintaing that the company focuses on quality and adequate infrastructure, Bansal says, “We want to create new benchmarks for the retail industry with this project.”
– Payal Kapoor