Home Retail Peter England targets Rs.500 cr turnover; plans to foray into kids’ segment

    Peter England targets Rs.500 cr turnover; plans to foray into kids’ segment

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    ’ flagship brand has lined up a slew of marketing strategies to garner sales turnover of Rs.500 crore in the current fiscal. Last fiscal, the brand had clocked a turnover of Rs.400 crore.

    Peter England gets KVIC approval to come up with Khadi range
    This initiative is in line with the Prime Minister Narenda Modi's vision of promoting ‘Khadi for Fashion' and hand-woven fabric

    , COO, Peter England, said, “We will be coming up with TVCs after a gap of seven years. Typically, we will be spending around 9-10 per cent of our revenue on advertisements, of which 50 per cent will be on new TVCs.”

    The textile retailer is also mulling to foray into the kids’ segment in near future. “We will soon be entering the kids’ segment with a slew of products,” Apshankar said.

    – IndiaRetailing Bureau