Sainsbury’s, a leading food retailer in the UK, has relaunched its premium ‘Taste the Difference’ private label range, offering more than 1,000 products with hundreds of tasty new lines introduced right across the store.
The retailer has also launched a new Taste the Difference Bistro range, which offers a selection of restaurant-quality starters, mains and desserts made by using premium ingredients and the very best cooking methods. The Bistro range is easy to prepare at home with each dish serving two.
The relaunched range will also include 26 new beers, wines and spirits, many of which are the result of working closely with iconic names such as the world-famous French wine producer Chapoutier and Sacred Hills, one of New Zealand’s leading wineries.
Mike Coupe, group commercial director, Sainsbury’s, said, “The relaunched Taste the Difference range is our biggest-ever investment in own brand and represents a great opportunity for us. All of our products are either tested on customers or selected by experts and we have acted upon their suggestions to ensure each offers the very best in both quality and flavour.”
“Ten years after its ground-breaking launch, this new range represents a huge transformation for ‘Taste the Difference’. Our development teams have travelled across the world and we believe this is the best range of premium food available in any supermarket,” he added.
– IndiaRetailing Bureau
