Home appliances and consumer electronics brands Haier has launched its ‘Experience Centre’ in Delhi. The 800-sq.ft centre at Jail Road is a one-stop, high-end destination where consumers get to interact, experience, learn and get a demo of the product of their choice.
Eric Braganza, president, Haier Appliances (India) Pvt Ltd, said, “Delhi is one of the fastest growing cities in the world and the need for an experience centre in Delhi was to bring the people of the city in proximity with Haier’s premium products. In the future, we plan to expand our reach by opening similar experience centres across other markets in India.”
The company maintains that the wide range of products at the centre would help customers gain first-hand experience of the latest in the field of technology and innovation.
Haier currently has 65 Experience Centres in India and its products are available across 4,500 retail outlets across the country.
— IndiaRetailing Bureau