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Emami forays into hair colour segment

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Kolkata based, Indian , , has extended its haircare portfolio by launching cream-based and powder-based hair colours. The firm has priced its ‘Hair Life’ brand of hair colours at the mass level. It plans to launch the products nationwide in phases. The intensely-competitive hair colour market in India is estimated at around Rs10 billion. manufactures brands such as ‘Fair and Handsome’, ‘Navratna Oil’, ‘Boroplus’ and ‘Sonachandi Chyawanprash’.

Posted on: 15-9-2010
Source: www.economictimes.com