Home Beauty & Wellness Sephora and JCPenney join hands, yet again

Sephora and JCPenney join hands, yet again

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, the leading beauty retailer, is soon going to set foot in America’s popular departmental store – ’s. The newly-remodeled store at Dayton Mall, Ohio, will see Sephora claiming 1,500-square-foot of space starting October 1. The centrally-positioned Sephora will offer close to 50 brands like Benefit, Nars, Makeup Forever, Smashbox, Urban Decay, etc in terms of make-up; skincare lines including Meaningful Beauty Cindy Crawford, Peter , Murad, Korres, Clarisonic and Philosophy; specialty hair care lines like Living Proof, Oscar Blandi, GHD and Ojon and fragrances.

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Sephora will also stock its in house collection of makeup, skincare, bath and body products and tools and accessories. This is the 16th Sephora outlet that will open inside a JCPenney.