Matrix organised the Imagine All you can be – 50 city education tour in Mumbai on September 6, 2010. The show was all about demonstrating the latest techniques in hair texture. More than 3500 hairdressers and salons from Mumbai attended the event. Daniel Roldan, Matrix International artist from New York, Melroy Dickson, National Education Manager and Savio John Pereira, Brand Ambassador of Matrix were present at the occasion. They gave live demonstrations on hair colour and styling. The hair fashion show was divided into two sequences – Red Alert (young fashionable and street trendy) and Red Carpet (sophisticated and glam outfits to grace the red carpet).