Dheeraj Dogra, with over 23 years of experience in managing successful retail businesses and malls internationally, has recently joined Beyond Squarefeet Advisory Pvt Ltd as co-founder and director – mall mechanics.
Before joining Beyond Squarefeet, Dogra was the chief marketing officer of Express Avenue Mall in Chennai.
Susil Dungarwal, chief mall mechanic, Beyond Squarefeet, said, “Dheeraj comes with humongous understanding of international best practices of developing and managing malls across the country. His passion and experience will help Beyond Squarefeet grow in the right direction.”
On his joining Beyond Squarefeet, Dogra said, “It is my privilege to be a part of Beyond Squarefeet – the only end-to-end solution providers as far as shopping centre development is concerned. It will be my endeavour and responsibility to take Beyond Squarefeet to the helm of success.”
Dogra told IndiaRetailing that Beyond Squarefeet was currently the exclusive partner of Neptun’s Magnet mall – a mainstream destination mall spread over one million sq.ft in Central Mumbai. Beyond Squarefeet, he said, was also partnering with Bergamo, a niche luxury mall on Khader Nawaz Khan Road in Chennai, and Lonavala Square, a mall in Lonavala.
“Apart from the three domestic projects, we are also doing an international project, Parco (in Doha), which is a speciality mall for children. The current portfolio of projects clearly demonstrates our expertise in handling projects across the vertical,” Dogra said.
– IndiaRetailing Bureau