OVS industry, a leading Italian apparel brand, in a joint venture with Brandhouse Retails Ltd, recently inaugurated its first store in Delhi, at Ambience Mall, Vasant Kunj. The store is spread over an area of 6,500 sq.ft. The brand now has three EBOs in India – one each in Bangalore, Chennai and Delhi.
Brandhouse Oviesse Ltd (BOL), a joint venture between Brandhouse Retails Limited (BHRL) and OVS industry, has brought OVS industry to India.
Ashok Dalal, MD and CEO, Brandhouse Oviesse Ltd (BOL), said, “Our studies indicate that Indians are now accustomed to living in the fast lane. But at the same time these consumers are price-conscious. This is where we feel OVS industry, with its fashionable mid-to-premium range of fast fashion, will be a good fit.”
Anjani Kasliwal, director, Brandhouse Oviesse Ltd, said, “Globally, OVS industry stands for being hip, trendy and affordable. We believe these attributes will appeal to our customers and establish fast fashion in India.”
OVS industry is part of Gruppo Coin, Italy’s leading clothing retailer with a turnover of over Euros 1.8 billion. In markets where OVS industry has been present, it has given shopping a new meaning, based on a constant renewal of fashion clothing, quality and right pricing. It currently has a network of over 487 stores in Italy and abroad. The brand accounts for over 3.36 per cent market share in Italy.
Brandhouse Retails Ltd is a leading Indian fashion retail company which manages exclusive brand outlets for various brands like Reid & Taylor, Belmonte, Carmichael House, Stephens Brothers, and Alfred Dunhill across India.
– IndiaRetailing Bureau