Aiming to enter the specialised skincare segment as a competitor to L’Oreal, Olay and Ponds, Nivea is in the plan-mode to roll out a range of multi-specialised skincare products.“We are happy to be known as a conventional, trusted brand synonymous with the blue tin, but at the same time, we also want to tell consumers that we are contemporary and modern, offering specialised skincare solutions,” says Soma Ghosh, Marketing Director, Nivea India. “We plan to introduce Nivea Q10 Plus anti-wrinkle, a breakthrough in anti-ageing at select outlets in cities like Delhi and Mumbai. Also being the first in providing anti-ageing products for men, we hope this will give us the first-mover advantage, a category where we would like to significantly increase our market share,”, she adds further.
Nivea is also evaluating opportunities for local production to combat the high import duties and reduce its dependence on the imports, paving way for lower consumer prices.
