L’Oréal Professionnel launched INOA on August 9 at Hyatt Regency, Mumbai. At the launch, L’Oréal Professionnel brought down internationally-renowned hairstylists Mark Creed and Luke Anderson. The two hairstylists demonstrated few cutting-edge hair cuts and hair colour application techniques on stage. INOA is the latest technology in hair colour. It is an odourless and ammonia free hair colour, which consists of an Oil Delivery system (ODS) that boosts the action of the hair colour system.
The show ended with a fashion show showcasing different looks created by Mark and Luke.