Vedic Village, the Kolkata-based luxury medical spa resort, has entered into an alliance with the world’s largest hotel chain – Best Western International Inc from the US.
With around 4,000 independently owned and operated hotels worldwide, the US chain will now have its Kolkata footprint in the shape of an 80-room luxury medical spa resort called the Best Western Premier Vedic Village. “We are happy to be associated with Vedic Village, a unique property with ayurvedic and naturopathic wellness programs. The marketing tie-up will enable us to bring in our international spa and conferencing clientele to Kolkata,” says Sudhir Sinha, President, Best Western India.
The interiors of the spa have been refurbished in sync with Best Western’s global guidelines and a new tea lounge called Chai along with the UK-based brand Newbys are also being launched in the property. “There are only 117 Best Western Premier properties around the world, and it’s an honour to be one of the first medical resort spas in that league,” says M.J. Robertson, CEO, Vedic Village.