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    Max launches fourth Mumbai store

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    , the value fashion brand from the house of Dubai-based , has launched its fourth store in Mumbai at Mega Mall, Andheri (W). In Mumbai, the value fashion chain is already present at Navi Mumbai (Vashi, Kharghar), Mulund West and Bhayander.

    Max Fashion to expand Indian retail footprint; eyes 10 new cities
    In the coming year, the brand is looking forward to expand its footprint beyond the metros and mini-metros which means Tier II and Tier III cities are on the radar

    Spread across a retail space of 8,500 sq.ft, the store offers apparels, footwear and accessories for men, women and kids. Commenting on the launch, , executive director, Max, said, “We aim to take our offering to customers across the nation, including all metros and key tier II and III cities. We currently have 30 stores across India and we plan to take it to 60 stores by 2011-12.”

    Working with an in-house team of designers who have several years of experience in the retail fashion industry, Max sources its merchandise from India and overseas.

    – Nivedita Jayaram Pawar