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‘The Collective’ announces new COO

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George Santacroce, the chief executive officer of The Collective – the lifestyle and luxury menswear store by Madura Garments, is set to hand over the reins to Ram Iyer, COO with effect from July 31, 2010. Santacroce, however, shall remain involved with The Collective as an advisor focusing primarily on future growth and seasonal strategy and to support the team as required.

Santacroce says, “I shall be transitioning from the role as CEO of the Collective, effectively July 31, 2010, and the day to day running of the business. That responsibilty, now is firmly in the very capable hands of Ram Iyer, as the COO of The Collective.”

“Iyer will continue to drive and build the business with a strong team of senior executives that include Julie Woodhead, GMM, Rudrarup Datta, head of operations and marketing, supported by a great team at our Headquarters and in the stores,” he adds.

– IndiaRetailing Bureau

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