Home Retail Diesel opens at UB City, Bangalore

    Diesel opens at UB City, Bangalore

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    Italian brand has opened a store in Bangalore’s UB City, a 1.1 million mixed use property.

    Designed by the creative team of Diesel, the Bangalore store exudes its own distinctive identity and is not a replica of any other existing Diesel flagship in the world. Spread across 4,500 sq.ft, the store features the complete Diesel lifestyle, including apparel, footwear, timeframes, shades, fragrances, accessories and limited-edition products developed in collaboration with other brands.

    Partnered with Reliance Brands Ltd – a part of Limited – Diesel launched its first Indian stores in Mumbai in April this year. It also plans to launch stores in New Delhi and Hyderabad over the next few months.

    , president and chief executive officer, Reliance Brands, said: “Diesel has spawned a genre of fashion that is an alternative to established luxury and in India it arrives to a throng of hungry fashionistas and a growing generation of cool consumers.”

    Born as a denim brand, Diesel is today a lifestyle icon with collections in casual clothing, footwear, accessories, fragrances, eyewear, jewels, home textile, furniture and lighting.

    – IndiaRetailing Bureau