Elizabeth Arden Inc. and Bazooka Candy Brands, a division of Topps Company, announced a strategic partnership for the launch of Mariah Carey’s new candy-inspired fragrance collection titled Lollipop Bling. The collection is a breakthrough concept, which will be unique to both the fragrance and candy categories. “At Elizabeth Arden, our strategy is to develop innovative brand experiences for our customer. In today’s dynamic and competitive environment, we must continue to evolve and execute at a higher level than is expected by our retail partners and consumers. Lollipop Bling is innovative and delivers something truly unique to the category”, said Scott Beattie, Chairman, CEOr and President, Elizabeth Arden. Lollipop Bling scents will be available at select department stores worldwide from July 2010 onwards.