Home Beauty & Wellness Elizabeth Arden to launch Mariah Carey’s new fragrance collection

Elizabeth Arden to launch Mariah Carey’s new fragrance collection

By  
SHARE

and Bazooka Candy Brands, a division of Topps Company, announced a strategic partnership for the launch of ’s new candy-inspired fragrance collection titled Lollipop Bling. The collection is a breakthrough concept, which will be unique to both the fragrance and candy categories. “At , our is to develop innovative brand experiences for our customer. In today’s dynamic and competitive environment, we must continue to evolve and execute at a higher level than is expected by our retail partners and consumers. Lollipop Bling is innovative and delivers something truly unique to the category”, said , Chairman, CEOr and President, Elizabeth Arden. Lollipop Bling scents will be available at select department stores worldwide from July 2010 onwards.