Olympus Imaging Corporation has launched its new store – Olympus Zone – in Pune. The 190 sq.ft store, located at Bajirao Road, offers a wide array of products such as digital cameras, film cameras, voice recorders and a host of other products under one roof.
Kinya Yoshimura, general manager, India Operations, Olympus Imaging Corporation, said, “We believe in enhancing consumer experience by offering user-friendly solutions. The store (Olympus Zone) is an attempt to provide consumers with an interactive and informative shopping experience so that they can make an informed choice.”
He further said, “Pune is a major step towards not only strengthening our brand, but also promoting a ‘photography culture’ in a big way. Photography enthusiasts in Pune can now obtain first-hand information on the entire range of our products and make an informed choice. Through this we hope to reach out to the patrons and bring to them the expertise of Olympus in professional cameras in an accessible form.”
Asserting that Olympus planned to open similar outlets in other metros across India, Yoshimura said India would join Europe and the United States as one of the world’s top three digital camera markets.
Olympus Corporation, established on October 12, 1919 in Japan, has been present in India since 2005 with its full range of cameras. It has been continually revamping its brand-building strategy in the country.
– IndiaRetailing Bureau