In the latest addition to The Celebration Mall, Amritsar, Mustard, a womenswear brand for plus-size customers, and Peter England have opened stores in the mall. The Mustard store at the mall is spread over 955 sq.ft area, while the Peter England outlet has 1,106 sq.ft area.
Mustard targets urban working women, aged 20-50 years, who seek variety. It offers a ready solution for women on the ‘fuller side’. The brand has its own size dimensions starting from size 2 (26 waist) to size 7 (50 waist).
Currently, there are eight Mustard stores across the country. These are located in Chennai, Hyderabad, Bengaluru, Mangalore, New Delhi and Amritsar.
Peter England, which offers a wide array of shirts, trousers, suits and accessories, was introduced in India in 1997 by $29.2 billion Aditya Birla Group.
Speaking on the launch of the Peter England store at the Celebration Mall, Arif Sheikh, president (Retail), Advance India Projects Limited, said, “The outlet is set to achieve new retail heights and provide people of Amritsar a unique and differentiated shopping experience.”
A number of brands, meanwhile, are set to open their outlets at mall this month. These include United Colors of Benetton, Van Heusen, Allen Solly, Reynolds, Cool Kids and SRS Value Bazaar.
Currently, The Celebration Mall, Amritsar is 60 per cent operational and 85 per cent leased out.
— IndiaRetailing Bureau
