Godrej Interio, a home, office furniture and interior solutions company, has launched its first franchisee store in Chennai at Velachery, on Bypass Road, in association with Sarada Agencies, wholesale dealers of home and office furniture in Chennai. Spread over an area of 5,500 sq.ft, the store has great visibility.
Inaugurating the store, Anil Mathur, COO, Godrej Interio, said, “We are delighted to open our first franchisee store in Chennai. We are looking at expansion and plan to launch 70 stores by 2013.”
Mathur added foraying into the franchisee business will not only provide improved and consistent customer experience across all Godrej Interio stores, but will also help in delighting customers by gaining better control and knowledge through a direct interface.
— IndiaRetailing Bureau