The Estée Lauder Companies have launched the Origins brand in China on March 16, at the Parkson Department store in Shanghai.
The brand expects to open four more doors in Shanghai and Beijing by June 30, 2010.
Origins was introduced by The Estée Lauder Companies in 1990 as a plant-based line of skin care, makeup and aromatherapy products that combine time-tested botanical ingredients with modern science.
The brand’s mission is to create high-performance natural skin care that is powered by nature and proven by science by using potent plants, natural and organic ingredients and 100 percent natural essential oils. Origins’ long-standing commitment to protect the planet, its resources and all those who populate it is reaffirmed by its earth-friendly practices, packaging and policies.
“Chinese consumers are passionate about skin care and natural ingredients, so Origins will be very relevant to this market,” Carol Shen, General Manager of The Estée Lauder Companies in China, said. “In fact, the main ingredient in one of Origins most popular anti-aging collections, called ‘A Perfect World,’ is White Tea, an extremely potent antioxidant which comes from the mountains of the Fujian Province in southeast China.”
Attending the Origins launch with Jane Lauder, Senior Vice President, General Manager of Origins and Carol Shen were William P. Lauder, Executive Chairman of The Estée Lauder Companies, who was one of the founders of the brand, Lynne Greene, Global Brand President for Clinique, Origins and Ojon, along with other Company executives.
Posted on: March 18