Puma AG launched an exclusive design collaboration with Aki Narula, one of India’s top fashion designers, who has designed, created and developed a brand new ready-to-wear women’s collection for Puma.
Narula’s Puma collection for Spring/Summer 2010 is a well-rounded, 360-degree concept consisting of women’s footwear, apparel and accessories. The range is priced affordably from Rs.399 to Rs.5499. “I feel that the collaboration for Puma’s Sport Fashion line is a revolutionary model for a partnership. Combining Puma’s infrastructure and technological platform we will be able to turn experimental ideas into reality for our Spring/Summer 2010. Women will now have access to premium fashion rather than only seeing them in shows and events,” said Narula.
“Aki Narula is a proven visionary in the fashion and design industry. With this collaboration Aki will bring his design prowess and creativity to Puma,” said Rajiv Mehta, managing director, Puma India. “Collaborating with Aki will further expand Puma’s ability to move into a new space, expanding our reach to become the most desirable sports lifestyle company in the world,” added Mehta.
— IndiaRetailing Bureau