Puma, Aki Narula launch new collection

    Puma, Aki Narula launch new collection

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    Puma AG launched an exclusive design collaboration with , one of India’s top fashion designers, who has designed, created and developed a brand new ready-to-wear women’s collection for Puma.

    Narula’s Puma collection for Spring/Summer 2010 is a well-rounded, 360-degree concept consisting of women’s footwear, apparel and accessories. The range is priced affordably from Rs.399 to Rs.5499. “I feel that the collaboration for Puma’s Sport Fashion line is a revolutionary model for a partnership. Combining Puma’s infrastructure and technological platform we will be able to turn experimental ideas into reality for our Spring/Summer 2010. Women will now have access to premium fashion rather than only seeing them in shows and events,” said Narula.

    “Aki Narula is a proven visionary in the fashion and design industry. With this collaboration Aki will bring his design prowess and creativity to Puma,” said , managing director, . “Collaborating with Aki will further expand Puma’s ability to move into a new space, expanding our reach to become the most desirable sports lifestyle company in the world,” added Mehta.

    — IndiaRetailing Bureau